Bakery industry provides the consumer with the main product – bread. The baking business involves a diverse range of bakery products. Here you can enjoy pies, baked goods, puff pastries, buy sweets for the holiday table and, of course, always delicious and fresh bread.
An entrepreneur is concerned with the main questions - how to open a bakery, where to start, whether it will be profitable. The future bakery owner is interested in issues of attracting customers and proper organization of production, purchasing equipment and legal aspects of activity, advertising and marketing, accounting and taxes.
What you need to know when opening a bakery
First of all, you need to decide which technology type is best for you:
- Full production cycle – from manufacturing to product sales. The entire cycle is located in one building, divided into zones or rooms with separate entrances, excluding the intersection of technological lines;
- The bakery only produces products; sales are carried out separately at points of sale. In this case, you can handle sales yourself, or you can entrust it to a partner on a contractual basis;
- Option for a bakery that supplies finished products and frozen semi-finished products to sales points;
- Production is set up only to bake products from semi-finished products from the partner supplier.
Next, before opening a bakery from scratch, you need to decide on professional expert support. An independent path to entering the market is fraught with mistakes due to a lack of experience, both legal and commercial. With the support of professionals, it is easier and faster to adapt to the entrepreneurial field.
Main types of bakeries
Before you draw up a business plan for a bakery, you need to decide which type of bakery is most suitable for the conditions of further activity. Is it possible to complete the cycle in one place, is there communications, what is the distance from the busy part of the residential area and, finally, the financial capabilities and desire of the entrepreneur. The variety of bakeries can be represented by several types:
Mini bakery
All baked goods are made from frozen semi-finished products and sold for takeaway. A shortened version of the production cycle is the purchase of semi-finished products, short shelf life, additional preparation using simple equipment and sale on the spot, that is, for takeaway. To open a mini-bakery, you do not need a lot of capital and sophisticated equipment;
Bakery
Along with its own semi-finished products, it sells products from third-party enterprises, for example, a large bakery. Competition among these types of bakeries is high and opening one will require much more investment to achieve the necessary competitiveness
Bakery at a store or catering establishment
Catering means a restaurant, cafe, large canteen, buffet in hotels and inns. The bakery's assortment meets the needs of only these establishments or is sold externally through the store. Such activities presuppose the presence of one business owner or contractual partnerships of two or more entrepreneurs;
Bakery-cafe
The production of baked goods, sandwiches, sandwiches, and confectionery products is combined with a cafeteria. The shopping area is equipped with tables for visitors. The required area increases slightly, and accordingly, the rent and the cost of purchasing furniture for the cafe increase. The salary of additional cafeteria maintenance staff is also added.
Franchise or own brand
Developing your own brand is a slow and expensive process. If an entrepreneur has sufficient funds, experience and time, then this is welcome. Creating a high-quality brand requires the efforts of many specialists - designers, advertisers, technologists and many others, whose services are not cheap.
Setting up a bakery as a franchise saves the owner from all this hassle. Working under the terms of the franchisor is much more profitable financially. On the other hand, under a franchise agreement you can always get advice on running a business, train specialists, receive recommendations on new technologies, and have the opportunity to retrain your employees.
Business registration and legal subtleties
There are two forms of ownership for registration - individual entrepreneur (individual entrepreneur) and LLC (limited liability company). The significant difference is that the financial responsibility of an individual entrepreneur is imposed on all the property of the entrepreneur. In the case of an LLC, the authorized capital and property belonging to the company (LLC) participate in repaying debts. Registering an individual entrepreneur is much easier and faster than registering an LLC.
When choosing a taxation system for individual entrepreneurs, the patent system and the simplified taxation system (STS) are most suitable. Payment for a patent is made once a year, and its amount does not change. The simplified system exists in two versions - 6% of revenue and 15% of the difference between revenue and expenses. In the first case, accounting is minimal, in the second, careful accounting of all production expenses is required, which are subject to verification by tax control.
After registration, the future owner must imagine what is needed to open a bakery, what documents will still be needed to start production. The most important thing is to obtain permission from the SES (sanitary and epidemiological service) and fire supervision. The premises, communications and placement of equipment must comply with the requirements of these authorities. To obtain permission from Rospotrebnadzor, you will need a declaration for all assortment items with samples of barcodes and attached technical specifications for production.
Before launching, it is necessary to prepare a whole series of documents, some of which are needed for obtaining permits, and some of which will be needed during supervisory inspections. This is an agreement for waste disposal, a certificate of conformity for manufactured products, an agreement for disinfestation and deratization, for checking and cleaning the ventilation system, for the disinfection of vehicles in the case of transportation of goods, and others.
Selecting a room
The main condition when choosing is a busy street with high traffic. Basements are least suitable for a bakery. A big plus will be the presence of at least a small parking lot and convenient access. The surrounding infrastructure is of great importance in determining the location. Location in a residential building or commercial building, near a school, kindergarten or hospital, are there any similar establishments nearby that compete with the bakery.
In the case of renting premises, you need to find out what kind of business was located here previously - catering, office or store. Check the presence and operability of engineering systems, the permissible power supply, the presence of at least two entrances and exits, toilets, sinks, and warehouses. This is not the entire list of parameters that need to be taken into account when choosing a room. There are many nuances regarding the state of finishing, the presence of special floor coverings, wall defects, the width of passages, the purpose of utility rooms, the presence of loading and unloading areas with canopies, and more.
We are looking for our buyer
The modern consumer is increasingly inclined towards a healthy lifestyle, in which bread is considered a healthy product and practically eliminates the consumption of baked goods and high-calorie baked goods. The consumer is interested in healthy and high-quality bread, preferably made according to old recipes. The use of nuts, bran, whole grain flour, flax seeds, sprouted wheat, and buckwheat makes the bakery’s products competitive. Such products are available to the average paying audience.
Equipment and design
The minimum equipment for a bakery is a mixer and an oven. A good baker can easily do without a molding machine, which reduces the quality of the bread. A decrease in quality entails a decrease in price and ability to compete in the market.
Before purchasing equipment, a technological project is developed, which must fully comply with the requirements of the bakery design standard VNTP 02-92. According to the developed specification, you can purchase equipment, place it in accordance with the project instructions and connect it to utility networks.
Product range development
The right assortment is the lion's share of success when opening your own bakery. This is the starting point of the baking business. The characteristics and quantity of equipment, the size of the room, the number of personnel and much more depend on it. Without knowing the future assortment, it is impossible to carry out a technological project and calculate the capacity of utilities.
An approximate list of bakery products can be presented in a generalized form, based on the existing experience of small industries:
- The main product - bread, must account for at least 70% of the total volume;
- Baking – the most attractive “delicacies” should occupy 15% of the bread baking volume;
- Dietary products can make up from 5 to 10% of the volume;
- A small number of elite varieties, accounting for about 5%.
Promotion (marketing)
Development of PR and advertising strategy plays an important role in business promotion. Word of mouth always works most effectively in a residential area. High-quality products find a positive response among consumers in the region. A bright design with a successful slogan and a cake distribution campaign can create a good rating. Organizing a baking master class, creating your own website or page on social networks will increase “recognition” and attract additional customers.
The YISHI company, working in the field of organizing the supply of equipment, is ready to provide equipment for bakeries of any production cycle. Our professionals will provide consultation on maintenance and provide warranty repairs.
